|
 With the
sudden changes in the global concept of message transmission, advent of
competitiveness in advertisement world, and emergence of e-convergence
reaching out to targeted clients has become very first motto of every
establishment. Not only this, these days, the success or the failure of an
establishment has become solely dependent on the client mindset.
At the desk of IHues Web Services, I am sure; the client attitude determines the way an
establishment moves. In addition, diversity in media has broken the
dominance of age-old ideas to influence the clients. Gone are days, when
TV or Newspaper ads only had supremacy on message designing. Now-a-days,
internet has begun to play a central role in brand sensations. Take the
example of Shaadi.com, in a very short span of time; it has started to rub
its shoulders with the likes of Reliances, Tatas, and Ranbaxies and
emerged as a separate dot com corporate entity. Naukri.com has shattered
all the barricades and it is being regularly advertised not only on Star,
Zee, or Doordarshan but also on BBC, CNBC, CBC, etc. CNBC's
MoneyControl.com has become breakfast egg of investors. ICICIDirect.com
has become a dream merchant of small and medium investors who, clicking
mouse, pin their all hopes on the shaky Sensex of Mumbai Stock Exchange.
According to a survey conducted by the Time magazine, BBCNews.com has
increased 35% viewership of BBC news channel. Only book-lovers recognize
how Amazon.com and Barnes&Noble.com facilitated them to read their
favorite classics. Besides, these websites have led development of the
concept of online book clubs.
I believe
everybody has heard about J. K. Rowling, British author of bestseller
Harry Potter. After the formal launch of her fifth book Harry Potter and
the Order of the Phoenix in 2003, she preferred to give her first
interview via a website. And on June 25, 2003, her fans across the globe
switched their computers on and watched her live interview on MSN.com
wire. Everybody knows how super star Oprah Winfrey's Oprah.com helped her
to carve a worldwide niche. Who can forget fierce-fighting US elections???
JohnKerry.com or GeorgeBush.com has become house hold portals across the
US. Do you know that Ebay.com has more annual turnover than the Union
budget of the Govt. of India? It was a big story on IT dailies when it had
acquired Indian website Baazee.com in US$ 50 million deal. Tehelka.com had
become a deadly ghost for the Indian leaders who were exposed by it. These
days, websites influence the way democracies function. With the dawn of
website bang, the communication blueprint has faced its facial facelift.
In a nutshell,
I would like to say: If you do not have your own website, you are sailing
the boat without a rudder. Kindly contact us if you are interested in
joining the web-world
Truly
yours,
Gurdeep
Pandher
(President)
IHues Web Services |
